Data protection declaration

Data protection

We have written this data protection declaration (version 09/29/2020-311217126) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website . Unfortunately, it is in the nature of things that these explanations sound very technical, but when creating them we have tried to describe the most important things as simply and clearly as possible.

Automatic data storage

When you visit websites these days, certain information is created and stored automatically, including this website.
If you visit our website as you are now, our web server (computer on which this website is stored) automatically saves data such as
• the address (URL) of the website accessed
• Browser and browser version
• the operating system used
• the address (URL) of the previously visited page (referrer URL)
• the hostname and IP address of the device from which access is being made
• Date and time
in files (web server log files).
As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed if illegal behavior occurs. 

Storage of personal data

Personal data that you submit to us electronically on this website, such as name, email address, address or other personal information as part of the transmission of a Forms or comments in the blog, together with the time and IP address, will only be used by us for the specified purpose, stored securely and not passed on to third parties.

We therefore only use your personal data to communicate with those visitors who expressly request contact and to process the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of unlawful behavior.

If you send us personal data by email - away from this website - we cannot guarantee the secure transmission and protection of your data. We recommend that you never send confidential data unencrypted via email.

According to Article 6 Paragraph 1 a of the GDPR (lawfulness of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal email is sufficient; you will find our contact details in the legal notice. 

Rights according to the General Data Protection Regulation

According to the provisions of the GDPR, you are generally entitled to the following rights:
• Right to rectification (Article 16 GDPR)
• Right to erasure (“right to be forgotten”) (Article 17 GDPR)
• Right to restriction of processing (Article 18 GDPR)
• Right to notification – obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
• Right to data portability (Article 20 GDPR)
• Right to object (Article 21 GDPR)
• Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)
If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
 

Evaluation of visitor behavior

In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The data collected is usually evaluated anonymously and we cannot identify you personally from your behavior on this website.
You can find out more about the options for objecting to this evaluation of visit data in the following data protection declaration. 

Google Maps data protection declaration

We use Google Maps from Google Inc. on our website. For the European area, the company is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) responsible for all Google services. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this. 

What is Google Maps?

Google Maps is an Internet map service from Google. Google Maps lets you find exact locations of cities, attractions, accommodations or businesses online using a PC, tablet or app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All of our efforts on this site aim to provide you with a to provide useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our headquarters are. The directions always show you the best or fastest way to get to us. You can get directions for routes by car, public transport, walking or cycling. For us, providing Google Maps is part of our customer service. 

What data is stored by Google Maps?

In order for Google Maps to be able to fully offer its service, the company must record and store your data. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address you entered will also be saved. However, this data storage happens on the Google Maps websites. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its services and to provide you with individual, personalized advertising.
The following cookie is set in your browser due to the integration of Google Maps:
Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311217126-5
Purpose: NID is used by Google to tailor advertisements to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This means you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry date: after 6 months
Note: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created where only Google Maps was integrated.
 

How long and where is the data stored?

Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de
Google distributes the data on different storage media. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has specific emergency programs. For example, if there are problems with Google's hardware or a natural disaster shuts down the servers, the data will almost certainly remain protected.
Google stores some data for a specified period of time. For other data, Google only offers the option of deleting it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.
 

How can I delete my data or prevent data storage?

With the automatic deletion function of location and activity data introduced in 2019, information about location and web -/App activity - depending on your decision - stored for either 3 or 18 months and then deleted. You can also manually delete this data from your history at any time using your Google account. If you want to completely prevent your location tracking, you must pause the “Web and app activity” section in your Google Account. Click “Data and Personalization” and then click the “Activity Settings” option. Here you can turn the activities on or off.
You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. The following instructions show how to manage cookies in your browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Manage cookies and site data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow it or not.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you would like to find out more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de.
 

Cookies

Google AdSense privacy policy

We use Google AdSense on this website. This is an advertising program from Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense we can display advertisements on this website that match our topic. In this way, we offer you advertisements that ideally represent real added value for you. As part of this data protection declaration about Google AdSense, we explain to you why we use Google AdSense on our website, what data about you is processed and stored and how you can prevent this data storage.

What is Google AdSense?|| |200

 Das Werbeprogramm Google AdSense gibt es mittlerweile seit 2003. Im Gegensatz zu Google Ads (früher: Google AdWords) kann man hier nicht selbst Werbung schalten. Über Google AdSense werden Werbeanzeigen auf Webseiten, wie zum Beispiel auf unserer, ausgespielt. Der größte Vorteil dieses Werbedienstes im Vergleich zu manch anderen ist, dass Ihnen Google AdSense nur Anzeigen zeigt, die zu unseren Inhalten passen. Google hat einen eigenen Algorithmus, der berechnet, welche Werbeanzeigen Sie zu Gesicht bekommen. Natürlich wollen wir Ihnen nur Werbung bieten, die Sie auch interessiert und Ihnen einen Mehrwert bietet. Google überprüft anhand Ihrer Interessen bzw. Ihres Userverhaltens und anhand unseres Angebots, welche Werbeanzeigen für unsere Webseite und für unserer User geeignet sind. An dieser Stelle wollen wir auch gleich erwähnen, dass wir für die Auswahl der Werbeanzeigen nicht verantwortlich sind. Wir bieten mit unserer Webseite lediglich die Werbefläche an. Die Auswahl der angezeigten Werbung trifft Google. Seit August 2013 werden die Anzeigen auch an die jeweilige Benutzeroberfläche angepasst. Das heißt, egal ob Sie von Ihrem Smartphone, Ihrem PC oder Laptop unsere Webseite besuchen, die Anzeigen passen sich an Ihr Endgerät an.

Why do we use Google AdSense on our website?

Operating a high-quality website requires a lot of dedication and commitment. Basically, we never finish working on our website. We always try to maintain our site and keep it as up to date as possible. Of course, we also want to achieve economic success with this work. That's why we chose advertising as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these advertisements. With the help of Google AdSense, you will only be offered advertising that matches our topics and your interests.
Similar to Google indexing a website, a bot examines the corresponding content and offers on our website. The content of the advertisements is then adjusted and presented on the website. In addition to the content overlap between the ad and the website offer, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. This way you receive advertising that ideally offers you real added value and we have a higher chance of earning a little something. 

What data is stored by Google AdSense?

So that Google AdSense can display tailor-made advertising tailored to you, cookies are used, among other things. Cookies are small text files that store certain information on your computer.
In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable information. However, it should be noted that Google views data such as “pseudonymous cookie IDs” (name or other identifying feature is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, under the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is the case whenever you see an ad), every click and every other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it will be stored there.
As part of AdSense, third parties may place and read cookies on your browser or use web beacons to store data they receive from serving ads on the website. Web beacons are small graphics that carry out a log file analysis and a recording of the log file. This analysis enables statistical evaluation for online marketing.
Google can use these cookies to collect certain information about your user behavior on our website. These include:
• Information on how you handle an ad (clicks, impressions, mouse movements)
• Information as to whether an ad has already appeared in your browser at an earlier point in time. This data helps prevent you from showing an ad more often.
Google analyzes and evaluates the data on the advertising media displayed and your IP address. Google primarily uses the data to measure the effectiveness of an ad and to improve the advertising offering. This data will not be linked to any personal data that Google may have about you through other Google services.
In the following we will introduce you to cookies that Google AdSense uses for tracking purposes. Here we are referring to a test website that only has Google AdSense installed:

Name: uid
Value: 891269189311217126-8
Purpose of use: The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.
Expiry date: after 2 months
Name: C
Value: 1
Purpose: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
Expiry date: after 1 month
Name: cid
Value: 8912691894970695056,0,0,0,0
Purpose: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve advertising for you. It can deliver more relevant advertising to the visitor and helps improve campaign performance reporting.
Expiry date: after 2 months
Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311217126-1
Purpose of use: The cookie is stored under the domain doubleclick.net. It is used to register your actions after viewing or clicking on the ad. This allows us to measure how well an ad is received by our visitors.
Expiry date: after 1 month
Name: test_cookie
Value: not specified
Purpose: You can use the “test_cookies” to check whether your browser supports cookies at all. The cookie is stored under the domain doubleclick.net.
Expiry date: after 1 month
Name: CT592996
Value:733366
Intended use: Is stored under the domain adform.net. The cookie is set as soon as you click on an advertisement. We were unable to find out more detailed information about the use of this cookie.
Expiry date: after one hour
Note: This list cannot claim to be complete, as experience has shown that Google constantly changes its choice of cookies.
How long and where is the data stored?
Google records your IP address and various activities that you carry out on the website. Cookies store this information about interactions on our website. According to Google, the company collects and stores the information provided securely on Google's own servers in the USA.
If you do not have a Google account or are not logged in, Google usually stores the data collected in your browser with a unique identifier (ID). The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are logged into a Google account, Google may also collect personal data.
You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain period of time. However, there is also data that Google stores over a longer period of time. This is the case if Google has to store certain data for an indefinite, longer period of time for economic or legal reasons. 

How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. How exactly this works depends on your browser.
Here you will find instructions on how to manage cookies in your browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Manage cookies and site data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also deactivate all “advertising cookies”. Remember that disabling these cookies will not prevent ads, only personalized advertising.
If you have a Google account, you can deactivate personalized advertising on the website https://adssettings.google.com/authenticated. Here too, you will continue to see advertisements, but they are no longer tailored to your interests. However, the ads are displayed based on a few factors such as your location, browser type, and search terms used.
You can read about what data Google generally collects and what it uses this data for at https://www.google.com/intl/de/policies/privacy/.
 

How can I delete my data or prevent data storage?

Google Ads (Google AdWords) Conversion Tracking Privacy Policy
We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. We want to make more people aware of the high quality of our offerings on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This free tracking tool allows us to better tailor our advertising offerings to your interests and needs. In the following article we want to go into more detail about why we use conversion tracking, what data is stored and how you can prevent this data storage.
What is Google Ads Conversion Tracking?
Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offering and want as many people as possible to get to know our website. Google Ads offers the best platform for this online. Of course, we also want to gain a precise overview of the cost-benefit factor of our promotions. That's why we use the Google Ads conversion tracking tool.
But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to taking action. This always happens when you click on our ad and then carry out another action, such as visiting our website. Using Google's conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.
Why do we use Google Ads conversion tracking on our website?
We use Google Ads to draw attention to our offer on other websites. The aim is to ensure that our advertising campaigns only reach those people who are interested in our offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. This data allows us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offerings even more individually to your needs.
What data is stored in Google Ads conversion tracking?
We have integrated a conversion tracking tag or code snippet on our website in order to better analyze certain user actions. If you click on one of our Google Ads advertisements, the “Conversion” cookie from a Google domain will be stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.
Here is the data for the most important cookies for conversion tracking from Google:
Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311217126-3
Purpose: This cookie stores every conversion you make on our site after you came to us via a Google Ad.
Expiry date: after 3 months
Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months
Note: The cookie _gac only appears in connection with Google Analytics. The above list does not claim to be complete, as Google often uses other cookies for analytical evaluations.
As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google recognize that you found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved using Google Analytics. Ads that Google displays in various locations on the web may set cookies called “__gads” or “_gac” under our domain. Since September 2017, various campaign information has been stored by analytics.js using the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and we see which advertising measures were well received.
How long and where is the data stored?
At this point we would like to point out that we have no influence on how Google uses the data collected. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiration date of 3 months.
How can I delete my data or prevent data storage?
You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie via your browser, you will block conversion tracking. In this case, you will not be included in the tracking tool's statistics. You can change the cookie settings in your browser at any time. This works a little differently for every browser. Here you will find instructions on how to manage cookies in your browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Manage cookies and site data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also deactivate all “advertising cookies”. Remember that disabling these cookies will not prevent ads, only personalized advertising.
By being certified for the American-European data protection agreement “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to find out more about data protection at Google, we recommend Google's general data protection declaration: https://policies.google.com/privacy?hl=de.

Embedded social media elements data protection declaration

We integrate elements from social media services on our website to display images, videos and texts.
By visiting pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We do not have access to this data.
The following links take you to the pages of the respective social media services where it is explained how they handle your data:
• Instagram Privacy Policy: https://help.instagram.com/519522125107875
• The Google data protection declaration applies to YouTube: https://policies.google.com/privacy?hl=de
• Facebook data policy: https://www.facebook.com/about/privacy
• Twitter data protection policy: https://twitter.com/de/privacy  

Facebook data protection declaration

We use selected tools from Facebook on our website. Facebook is a social media network owned by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. These tools enable us to offer you and people who are interested in our products and services the best possible offer. Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.
What are Facebook tools?
In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. Since the term is hardly known, we have decided to just call them Facebook tools. These include, among others:
• Facebook pixels
• social plug-ins (such as the “Like” or “Share” button)
• Facebook login
• Account Kit
• APIs (programming interface)
• SDKs (collection of programming tools)
• Platform integrations
• Plugins
• Codes
• Specifications
• Documentations
• Technologies and services
Through these tools, Facebook expands services and has the opportunity to obtain information about user activities outside of Facebook.
Why do we use Facebook tools on our website?
We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to show users appropriate advertising, Facebook needs information about people's wishes and needs. The company is provided with information about user behavior (and contact details) on our website. This means that Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.
Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. This allows Facebook to create “campaign reports” on our behalf about the impact of our advertising campaigns. We also use analyzes to gain a better insight into how you use our services, website or products. This allows us to use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.
What data is stored by Facebook tools?
By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.
Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called “hashing” takes place. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.
In addition to the contact details, “event data” is also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.
In order to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools we go into more detail about individual Facebook cookies. You can also find out general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.
How long and where is the data stored?
Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers around the world where your data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.
How can I delete my data or prevent data storage?
According to the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.
The data will only be completely deleted if you completely delete your Facebook account. Here's how deleting your Facebook account works:
1) Click on Settings on the right side of Facebook.
2) Then click on “Your Facebook information” in the left column.
3) Now click “Deactivation and deletion”.
4) Now select “Delete Account” and then click “Next and Delete Account”
5) Now enter your password, click “Next” and then “Delete account”
The data that Facebook receives via our site is stored, among other things, via cookies (e.g. social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Manage cookies and site data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow it or not.
Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have given you the most important information about the use and data processing of Facebook tools. If you want to find out more about how Facebook uses your data, we recommend the data policy at https://www.facebook.com/about/privacy/update.
 

Instagram data protection declaration

We have installed Instagram functions on our website. Instagram is a social media platform owned by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. If you access websites on our website that have an integrated Instagram function, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will therefore be processed across all Facebook companies.
In the following we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.
What is Instagram?
Instagram is one of the most famous social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.
Why do we use Instagram on our website?
Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. That's why it's a matter of course for us to prepare our content in a varied manner. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalized advertising on Facebook. This means our advertisements only reach people who are really interested in our products or services.
Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.
What data does Instagram store?
If you come across one of our pages that have built-in Instagram functions (such as Instagram images or plug-ins), your browser will automatically contact the Instagram servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you make, about advertisements you see and how you use our services. The date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
Facebook differentiates between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes, for example, name, address, telephone number and IP address. It is important to mention that this customer data is only transmitted to Instagram once it has been “hashed” beforehand. Hashing means turning a data set into a string. This allows you to encrypt the contact details. In addition, the above-mentioned “event data” is also transmitted. By “event data” Facebook – and consequently also Instagram – means data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected are compared with the data that Instagram already has from you.
The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account, different amounts of data are stored.
We assume that data processing on Instagram works in the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser will send information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after comparison). Although we have looked intensively into Instagram's data processing, we cannot say exactly what data Instagram collects and stores.
In the following we will show you the minimum cookies that are set in your browser when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you don't have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.
These cookies were used in our test:
Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons to prevent forged requests. However, we were unable to find out more precisely.
Expiry date: after one year
Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers on and outside of Instagram. The cookie sets a unique user ID.
Expiry date: after the session ends
Name: fbsr_311217126124024
Value: no information
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after the session ends
Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the session ends
Name: urlgen
Value: “{\”194.96.75.33\”: 1901}:1iEtYv:Y833k2_UjKvXgYe311217126”
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiry date: after the end of the session
Note: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.
How long and where is the data stored?
Instagram shares the information it receives between the Facebook companies, with external partners and with people you connect with around the world. Data processing takes place in compliance with our own data guidelines. Your data is distributed on Facebook servers around the world, among other things for security reasons. Most of these servers are located in the USA.
How can I delete my data or prevent data storage?
Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you will need to permanently delete your Instagram account.
And this is how deleting the Instagram account works:
First open the Instagram app. On your profile page, go down and click on “Help Section.” Now you come to the company's website. On the website, click “Manage Account” and then click “Delete Your Account.”
If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will therefore not be deleted.
As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, administration always works a little differently. Here we show you the instructions for the most important browsers.
Chrome: Delete, activate and manage cookies in Chrome
Safari: Manage cookies and site data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Delete and manage cookies
You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. You can find out more at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to provide you with the most important information about data processing by Instagram. At https://help.instagram.com/519522125107875
you can take a closer look at Instagram's data policies.
Source: Created with the data protection generator from AdSimple in cooperation with slashtechnik.de